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| Objective |
: |
Awareness about the skin problems and sore throat |
| Product promoted |
: |
Strepsil and Clearsil |
| No. of cities |
: |
10 |
| Cities |
: |
Bangalore / Delhi / Pune / Mumbai / Hyderabad / Chennai / Calcutta /
Ahmedabad / Surat / Rajkot |
| No. of schools
targeted |
: |
15 schools per city |
| Target group |
: |
Students of std. VIII, IX and X |
| Total no. of childeren
targeted |
: |
15,000 |
| Activities done |
: |
AV presentation with MC imparting information, quiz contest based
the presentation, Q & A session with a team of doctors, sampling of
the product, distributing literature to students. |
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| Objective |
: |
Awareness about dental care |
| Product promoted |
: |
Colgate Herbal and Cibaca Top toothbursh |
| No. of cities |
: |
4 |
| Cities |
: |
Bangalore / Delhi / Pune / Mumbai |
| No. of schools
targeted |
: |
30 schools per city (Class A and B) |
| Target group |
: |
Students of std. V, VI, VII, VIII, IX and X |
| Targeted |
: |
50,000 |
| Activities done |
: |
Self-explanatory AV presentation with MC imparting information, quiz contest (written ) based the presentation, Q & A session with a team of doctors, dental check-up, sampling of the product, distributing literature to students. |
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| Objective |
: |
Health and Nutrition Awareness |
| Product promoted |
: |
Complan |
| No. of cities |
: |
8 |
| Cities |
: |
Bangalore / Delhi / Pune / Mumbai / Hyderabad / Chennai / Calcutta /
Ahmedabad |
| No. of schools
targeted |
: |
15 schools per city (Class A and B) |
| Target group |
: |
Students of std. V, VI, VII, VIII, IX and X |
| Targeted |
: |
45,000 |
| Activities done |
: |
Self-explanatory AV presentation, Complan quiz contest, Complan Champion Award to a student from each std., health check parameters, sampling by giving one glass of Complan |
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|
| Objective |
: |
Dental check-up |
| Product promoted |
: |
Colgate Super Junior Flexible toothbrush |
| No. of cities |
: |
4 |
| Cities |
: |
Bangalore / Delhi / Pune / Mumbai |
| No. of schools
targeted |
: |
25 schools per city (Class A and B) |
| Target group |
: |
Students of std. I to IV |
| Targeted |
: |
25,000 |
| Activities done |
: |
Dental check-up, demo on how to brush your teeth, Colgate dental cards given, Best Teeth Award from each std., sampling of the toothbrush |
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|
| Objective |
: |
Dental check-up |
| Product promoted |
: |
Colgate Kids Products |
| No. of cities |
: |
2 |
| Cities |
: |
Delhi, Mumbai |
| No. of schools
targeted |
: |
10 schools per city (Class A and B) |
| Target group |
: |
Jr. KG, Sr. KG, std. I and II |
| Total no. of children
targeted |
: |
4,000 |
| Activities done |
: |
Dental check-up, Colgate dental kit given |
|
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|
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|
| Objective |
: |
Environment awareness and Save Trees |
| Product promoted |
: |
Tree saplings- Neem Trees |
| No. of cities |
: |
1 (pilot run) |
| Cities |
: |
Bangalore |
| No. of schools
targeted |
: |
100 schools per city (Class A , B and C) |
| Target group |
: |
Students of std. II, III and IV |
| Activities done |
: |
Tree sapling, gardening tips, explaining benefits of Neem |
|
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|
|
 |
|
| Objective |
: |
Save Your Environment Drive |
| Product promoted |
: |
Sona Chandi Chyawanprash |
| No. of cities |
: |
18 |
| Cities |
: |
Northern and Eastern state cities |
| No. of schools
targeted |
: |
50 schools per city (Class A and B) |
| Target group |
: |
Students of std. VII, IX and X |
| Total no. of childeren
targeted |
: |
10,000 |
| Activities done |
: |
A fabricated vehicle approached the schools. Students were asked to write the environmental problems faced by the people in their city, suggest solutions and drop them in the drop box provided. The suggestions will be bound into a petition, which will then we handed over to the President of India. In addition, trees were planted in each participating school and also around the cities. |
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|
 |
|
| Objective |
: |
Handwriting workshops in schools |
| Product promoted |
: |
Achiever |
| No. of cities |
: |
1 |
| Cities |
: |
Mumbai |
| No. of schools
targeted |
: |
30 schools per city (Class A and B) |
| Target group |
: |
Students of std. V, VI, VII, VIII, IX and X |
| Activities done |
: |
A talk by a graphologist, self explanatory AV presentation, Q & A session with the graphologist, sampling of the product, distributing literature to the students |
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