Objective : Motivation for dealers and shop boys, increase sales through saliency Campaign name : Bajaj Summer Promo Product promoted : Bajaj Fans Duration : 30 days in each city No. of cities : 10 Cities : Lucknow / Kanpur / Ludhiana / Jalandhar / Patna / Calcutta / Ahmedabad / Suraj / Rajkot / Delhi Activities done : Greet Bajaj fan dealers, Entertainment evening for dealers and shop boys in each city, display contest, mystery shopping, fabricated van roaming in the market, lucky draws, interaction with public by the volunteers, distribution of leaflets and other informative materials, gaming zone with decibel meter

Objective : Post-launch awareness for the product - proposed Campaign name : Healthy Hair. Parachute Cares. Product promoted : Marico Shampoo (Herbal) Duration : 10 days in each city No. of cities : 5 (pilot run in Andhra Pradesh) Cities : Hyderabad / Secunderabad / Vizag / Karimnagar / Vijaywada Activities done : Road show with fabricated van/ mobile salon roaming in high traffic areas of the cities, on the spot contests, sampling of the product, free hair wash, tips given by local celebrities

Objective : Motivation for dealers and shop boys, increase sales through saliency Campaign name : Bajaj Ganpati Hungama Product promoted : Bajaj Fans Duration : 10 days in each city No. of cities : 8 Cities : Mumbai / Pune / Nasik / Kolhapur / Sangli / Satara / Kothrud / Aundh Activities done : Greet Bajaj fan dealers, display contest, mystery shopping, fabricated van roaming in the market, lucky draws, interaction with public by the volunteers, distribution of leaflets and other informative materials, gaming zone with decibel meter

Objective : Post-launch promotion for New Ikon Josh Campaign name : Josh. Product promoted : Ford Ikon Josh Duration : 2 weekends and 1 day test-drive No. of cities : 2 Cities : Mumbai and Delhi Activities done : Cinema promotion , Valet parking for Ford car owners at select theatres, complimentary popcorn and ice-cream for Ford car owners at the show, database collection and interacting with the target group, invite for the 'test-drive with a difference'

Objective : Sales Promotion Campaign name : Sunsilk Password Contest Product promoted : Sunsilk shampoo Duration : 3 month validity No. of cities : 6 Cities : Delhi / Bangalore / Calcutta / Pune / Hyderabad / Chennai Activities done : Tie-up with beauty parlors, pubs and bowling alleys in each city, creating the Sunsilk Password Hotline, contest management, co-ordination with winners

Objective : Awareness about the new range in jewellery Campaign name : Tanishq 9 to 5 jewellery for working women Product promoted : Collection 'g" 9 to 5 jewellery for working women Duration : 10 days in each city No. of cities : 5 Cities : Mumbai / Delhi / Bangalore / Pune / Hyderabad Activities done : In-store promotions, on the spot contests at the store, awareness about the product to working women at their workplaces, contest management, co-ordination with the winners, fashion show showcasing the new range

Objective : Awareness campaign Campaign name : Pillsbury Semiyan Product promoted : Pillsbury Atta Duration : 1 week in each city No. of cities : 21 Southern cities (class 1 and 2) Cities : Hyderabad / Secunderabad / Bangalore / Chennai / Nellore / Trivandrum / Kochi / Bijapur / Raichur / Coimbatore and others Activities done : Branded vehicle with volunteers, approaching corporate and media houses, sampling and demo of product, on-the-spot contest, co-ordination with winners

Objective : Awareness for the serial to be launched Campaign name : Mcleod's Daughters Product promoted : Mcleod's Daughters Duration : 2 weeks No. of cities : 4 Cities : Bangalore / Delhi / Pune / Mumbai Activities done : In-cinema promotions, girls dressed as "Mcleod's Daughters", interaction with the public about the serial and the channel, on-the-spot contest by filling in contest forms, database collection and questionnaire to be filled

Objective : Sales driven promotion Campaign name : Pillsbury Dry and Wet Product promoted : Pillsbury ready-to-eat pizza Duration : 8 days in each city No. of cities : 5 Cities : Hyderabad / Bangalore / Delhi / Pune / Mumbai Activities done : Kiosks placed at high traffic zones and cinema halls in each city, product sampling and selling, volunteers interacting with the public, on-the-spot contests to win branded memorablia

Objective : Sales promotion Campaign name : Aish in Malaysia Product promoted : IOC Extra Mile, Extra Premium Duration : 45 days No. of cities : 9 No. of retail outlets    459 Cities : Ahmedabad / Indore / Kanpur / Kolkatta / Hyderabad / Bangalore / Delhi / Pune / Mumbai Activities done : Fill fuel (petrol/diesel) worth Rs.150 at its multiples, get one scratch card for every Rs.150 spent, win exciting prizes, 2 promoters in uniform placed at the ROs, branded kiosk and a cutout placed as branding materials, 2500 winners all across the country, 18 couples won an all expense paid trip to Malaysia

Objective : Sales promotion Campaign name : India Oil Bharo, Roj Ek Truck Le Jao Product promoted : IOC Extra Mile, Extra Premium Duration : 30 days No. of cities : 9 No. of retail outlets    3000 Cities : Ahmedabad / Indore / Kanpur / Kolkatta / Hyderabad / Bangalore / Delhi / Pune / Mumbai Activities done : Fill fuel (petrol/diesel) worth Rs.2500 at any IOC petrol pump on highway and fill in a coupon to win gifts worth crores, win a truck every day with 30 refrigerators and 30 televisions to win daily, 133 winners daily

Objective : Sales promotion Campaign name : Samsung Monsoon Dhamaka Product promoted : Samsung Electronics Duration : 7 days per location No. of cities : 1 No. of retail outlets    40 Cities : Mumbai Activities done : 2 promoters in branded t-shirts and caps spoke to customers walking in dealer outlets and convinced them to purchase Samsung products; newspaper inserts in the areas where we were doing the activity - 10 lakh inserts over a period of 30 days; each customer walking in received a branded string pen and each customer who purchased any Samsung products received a branded calculator; one DVD player was given away as a lucky draw prize from amongst customers who purchased Samsung products during the promotion

Objective : Sales promotion Campaign name : Pinning Toh Winning Offer Product promoted : Samsung Electronics Duration : 28 days No. of cities : 1 No. of retail outlets    17 Cities : Mumbai Activities done : 2 promoters in branded t-shirts and caps spoke to customers walking in dealer outlets, convinced them to purchase Samsung products and also explained about the Pinning Toh Winning Offer; branded kiosk displayed at all dealer outlets for 28 days; each promoter was given one Samsung cell phone with a pre-paid card to assist the customer purchasing Samsung products by smsing the pin to 8888

Objective : Sales promotion Campaign name : Project Health Plus Product promoted : Euroclean Wet & Dry Duration : 7 days No. of cities : 1 No. of retail outlets    10 IOCL petrol pumps Cities : Bangalore Activities done : 2 promoters in branded t-shirts and caps spoke to customers entering the petrol station and convinced them to sign up for an appointment to show a demo of Euroclean at their residence; branded kiosk displayed at all IOCL retail outlets for 7 days; a lucky draw was conducted at the end of the promo from amongst the customers who asked for the demo; the lucky draw prize was a 2 night- 3day all expense-paid trip to Goa

Objective : Awareness drive and build saliency Campaign name : Mother's Day Celebrations Product promoted : Euroclean Wet & Dry, Reviva Duration : 3 days per week for 2 weeks No. of cities : 4 Cities   Ahmedabad / Kolkatta / Delhi / Mumbai Activities conducted at : Malls & multiplexes Activities done : 2 promoters in branded t-shirts and caps spoke to customers entering the malls or multiplex, convinced them to sign-up for an appointment to show a demo of Euroclean at their residence; branded kiosk displayed at strategic locations in participating malls and multiplexes for three days; spot games conducted by a games host to attract crowd, gifts were given away; special booklets were given to all mothers on 'tips to keep your family healthy'; special mother-child related games

Objective : Product demo Campaign name : Project Health Plus Product promoted : Euroclean Wet & Dry, Aquagurad Duration : 3 days per week No. of cities : 1 Cities : Mumbai Activities conducted at : Malls & multiplexes Activities done : 2 promoters in branded t-shirts and caps spoke to customers entering the malls or multiplex, convinced them to sign-up for an appointment to show a demo of Euroclean at their residence; branded kiosk displayed at strategic locations in participating malls and multiplexes for three days; spot games conducted by a games host to attract crowd, gifts were given away

Objective : Promotion of the brand 'Ishi's' Campaign name : Ishi's Product promoted : World's Most Expensive Tie Duration : 2 days per week No. of cities : 1 Cities : Mumbai Activities conducted at : Lifestyle Malad / Crossroads / Powai Lifestyle, Parel Activities done : 6 promoters in branded t-shirts and caps spoke to customers about the World's Most Expensive Tie; branded display areas placed at strategic locations in participating malls and multiplexes for three days; spot brand-related games conducted by a games host to attract crowd, gifts were given away; Ishi's pair of diamond earrings given to winner of the lucky draw

Objective : Give Mumbaikars a free health check-up, generating brands goodwill Campaign name : Mission Extra Health Product promoted : Fortune Refined Sunflower Oil Duration : 50 days Cities : Mumbai Activities conducted at : Malls, clubs, residential localities, roads and parks Activities done : Health check-up conducted at 48 locations within Mumbai; team consisted of 6 promoters, 1 supervisor and 1 doctor; checked height, weight, BMI, BP, blood sugar, chest, pulse; remarks written in specially designed health cards; distribution of leaflets

Objective : To promote AFL WIZ courier service during Rakhi Campaign name : AFL WIZ Rakhi special Product promoted : AFL WIZ Duration : 4 days in each city No. of cities : 2 Cities : Delhi / Mumbai Activities done : identifying Rakhi selling markets; talking to women purchasing rachis; informing them about the scheme, lucky draw for winners of campaign; distribution of leaflets and other informative materials

Objective : Promote screening of the movie 'Page 3' Campaign name : Page 3 Dekho Page Pe Chha Jao Product promoted : Page 3 Duration : 1 day No. of cities : 4 No. of retail outlets  : 459 Cities : Kolkatta / Delhi / Pune / Mumbai Activities done : SMS contest - to the answer the question flashed during the movie screening and win a chance to be a Page 3 celebrity; winners were given a chauffeur-driven Mercedes Benz for a day, Rs.25,000 cash for shopping, movie tickets for winners and 7 friends, lunch and dinner at 5 star hotels in each city and makeovers by the famous Javed Habib; photos of winner appeared on page 3 of Times of India in their respective cities

Objective : Speak to potential consumers about the products Product promoted : Digital TVs, DVD players and ACs Duration : 22 days No. of cities : 2 Cities : Delhi / Mumbai Activities done : Tie-up with all Shoppers' Stop stores in Mumbai and Delhi; display unit setup for products; each store had a team of 4 promoters, who interacted with the public and provided necessary product information

Objective : Lead generation Product promoted : Aquaguard Reviva Duration : 12 days No. of cities : 1 Cities : Delhi Activities done : display unit with Reviva setup at all places; 6 promoters in branded t-shirts and caps spoke to customers and offered them pure clean Reviva water; the promoters also informed them about the product and recorded contact details on branded cards for personal appointments; the collected data was verified through a telecalling exercise